Multiplex and new build project sales

Site acquisition and feasibility

• Site sourcing and land assembly: off-market introductions to detached owners whose lots fit your buy box, as single lots or assemblies.
• Lot evaluation: zoning, buildable area, servicing and lane access.
• Exit pricing: projected unit values from recent comparable sales.
• Pro forma review: land, hard and soft costs per buildable foot against projected sale prices, so you know your profit margin before you commit to a site.

Pre-development consulting

• Unit mix: sizes and finish level matched to current demand in your submarket.
• Floor plan consultation: before drawings are final, when changes cost least.
• Designer and GC coordination: so the specification supports the price.

Launch marketing

• Project branding: name, visual identity and key messaging built for your target buyer.
• Project media package: cinematic video, professional photography, neighbourhood profile, specification sheet and a dedicated project web page.
• Interior design showcase: for presales during construction.
• Print and on-site: professional brochures, floor plans, flyers and site signage.
• Social and search advertising: regular posts and targeted ads on Instagram, Facebook and Google that keep the project in front of buyers through the sales cycle.
• Chinese-language marketing: campaigns on WeChat and RedNote.

Sales execution

I run a structured sales process built around your timeline. Pricing, showings and buyer follow-up are planned unit by unit, and you get regular market updates so each price keeps tracking real demand. The goal is a fast sellout, with every unit sold at a strong price.